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I Dagens Næringsliv for 4-5. juni 2005 fikk vi nok en omtale av blogg-fenomenet, blant annet gjennom et slags portrett av dr. Jill Walker, som benevnes som ekspert på tekst på nettet, og leder av seksjon for humanistisk informatikk ved Universitetet i Bergen.

Blogs, eller blogger, er ord avledet av weblogger, personlige dagbøker på nettet om alt fra kvantefysikk til skribentens egen navle. Typiske pluss-ord for en blogg er personlighet, korthet, hyppig oppdatering, gode linker og mulighet for leserne til å kommentere.
Alle med en internettforbindelse kan enkelt skaffe seg en blogg. En rekke gratistjenester har brukervennlig verktøy som lar brukerne laste opp tekst og bilder, kanskje også video og audio. Senere kan innholdet oppdateres fra mobiltelefonen.
Bloggene er heite saker. Tradisjonelle medier har sluttet å kalle dem et fenomen. Nå er de en kraft. Business Week kaller bloggen det mest eksplosive utbrudd i informasjonsverdenen siden internettet selv. Tidsskriftet Wired snakker om informasjonsøkologiens plankton.

Fenrik Stian Hopmark er yrkesoffiser, og siteres i artikkelen:

– Det trengs flere norske fagblogger. Miljøet er preget av ufokuserte blogger, der folk skriver det som faller dem inn. Det skrives blogger for bloggens skyld, og for andre bloggere. Skal det bli interessant og relevant for allmennheten, trengs det flere fagblogger. Dette er mitt bidrag, sier Hopmark på telefon – fra en militærøvelse.
Han har allerede høstet ros fra den norske bloggosfæren for kvalifisert synsing.
– Ekspertblogger er en farlig utfordrer til de etablerte mediene, sier dr. Jill Walker [...] Er man virkelig interessert i et tema, går det nesten ikke an å få det bedre enn fra ekspertens egen blogg.

Kanskje kan en blogg være et demokratisk endringsverktøy, slik artikkelforfatter Morten Møst antyder. Skribent, coach og nettpioner Paal Leveraas "kaller bloggosfæren den femte statsmakt."

Mens mediene, den fjerde statsmakt, passer på de tre andre, passer den femte på den fjerde, sier han.

Da er det jo bare å vente på den sjette The Sixth Sense. Vel, vel, i Walkers arkiver finner vi en grei definisjon av en blogg, datert 28. juni 2003:

final version of weblog definition

A weblog, or *blog, is a frequently updated website consisting of dated entries arranged in reverse chronological order so the most recent post appears first (see temporal ordering). Typically, weblogs are published by individuals and their style is personal and informal. Weblogs first appeared in the mid-1990s, becoming popular as simple and free publishing tools became available towards the turn of the century. Since anybody with a net connection can publish their own weblog, there is great variety in the quality, content, and ambition of weblogs, and a weblog may have anywhere from a handful to tens of thousands of daily readers.
Examples of the *genre exist on a continuum from *confessional, online *diaries to logs tracking specific topics or activities through links and commentary. Though weblogs are primarily textual, experimentation with sound, *images, and videos has resulted in related genres such as photoblogs, videoblogs, and audioblogs (see intermediality; media and narrative).
Most weblogs use links generously, allowing readers to follow conversations between weblogs by following links between entries on related topics. Readers may start at any point of a weblog, seeing the most recent entry first, or arriving at an older post via a search engine or a link from another site, often another weblog. Once at a weblog, readers can read on in various orders: chronologically, thematically, by following links between entries or by searching for keywords. Weblogs also generally include a blogroll, which is a list of links to other weblogs the author recommends. Many weblogs allow readers to enter their own comments to individual posts.
Weblogs are serial and cumulative, and readers tend to read small amounts at a time, returning hours, days, or weeks later to read entries written since their last visit. This serial or episodic structure is similar to that found in *epistolary novels or *diaries, but unlike these a weblog is open-ended, finishing only when the writer tires of writing (see narrative structure).
Many weblog entries are shaped as brief, independent narratives, and some are explicitly or implicitly fictional, though the standard genre expectation is non-fiction. Some weblogs create a larger frame for the micro-narratives of individual posts by using a consistent rule to constrain their structure or themes (see Oulipo), thus, Francis Strand connects his stories of life in Sweden by ending each with a Swedish word and its translation. Other weblogs connect frequent but dissimilar entries by making a larger narrative explicit: Flight Risk* is about an heiress's escape from her family, The Date Project documents a young man's search for a girlfriend, and Julie Powell narrates her life as she works her way through Julia Child's cookbook.

Som Steph The Geek skriver:

This site is my life and my playground. It is my outlet for emotions, skills, thoughts, and need for community. Who you see here is who I am in every facet of my existence. Even beyond the personal expression, I have a strong intellectual interest in archiving and sharing my personal experiences, and how this impacts my life.
I am amazed by how the site has grown and taken on a life of its own over the years. It makes me smile to know that people are watching. I am not an exhibitionist, but an expressionist. The audience gives me a freedom to explore my interests in greater depth. I expect that StephTheGeek.com will exist and evolve for many, many years to come.

Navle: Personlig karakteriserte jeg min blogg som en slags bevissthetsstrøm for noen måneder siden. (Litt overtydelig selvgodhet og etterpåklokskap, der ja.)

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